About
We're the young firm your board warned you about.
Alliance India is a franchising and marketing consultancy run by a young team that got tired of watching good brands get expensive advice and no execution.
Why we exist
Franchise consulting in India had a reputation problem, and it was mostly earned. A brand would pay for a glossy document, a valuation nobody could defend, and a consultant who was unreachable the week after the agreement was signed. The brand would then discover that a franchise system you can't sell is just an expensive PDF.
So we built the firm we'd have wanted as operators. We do the unglamorous half — the geographic analysis, the agreements, the KPI frameworks, the reporting — and then we stay for the hard half, which is actually selling the units. We take a success fee, which is a polite way of saying we don't get paid properly unless your network grows.
Five years in, that's 250+ brands, 80+ franchise units, and ₹25 crore of revenue generated for the people who trusted us with it.
250+
Brands onboarded
80+
Franchises opened
₹25 Cr
Client revenue
5
Depts. in-house
Inside the firm
Five departments, no freelancer chain.
Everything runs in-house. When you hire us you're not hiring a coordinator who briefs three subcontractors.
HR
Hiring, training and incentivising the teams that run every engagement.
Admin
IT systems, accounts and finance operations.
Marketing
Ad and communication creation for every client brand.
SME
Geographic analysis and specialist franchise advisory.
Sales
The onboarding team and the franchise sales team.
What we're like to work with
We'll tell you if you're not ready.
Some brands need another year of operating before they franchise. Saying so early is cheaper for everyone.
The fee is agreed up front.
Scope-based, locked before work starts.
We stay past the launch.
The agreement being signed is the beginning of our job, not the end.
Numbers over adjectives.
You'll get projections you can defend in a room full of investors.
Two ways to work with us.
You have a brand
You want to franchise it, or you want your existing network to actually sell.
Talk to us