Partner Programme · FOCA
Own the Alliance India office in your city.
We're opening exclusive city rights to partners under a Franchise Owned, Company Assisted model. You fund and own the city unit. We supply the trained team, the systems, the brand relationships and every centralised function behind it.
01 / The Model
Franchise Owned, Company Assisted.
You own
Exclusive rights to operate Alliance India's franchise consultancy business in your city. The unit, the P&L, and the upside.
We assist
A trained team, centralised HR, marketing and accounts, our existing brand relationships, and the full onboarding-to-sales playbook.
You operate the business without having to build the machinery behind it.
02 / How The Unit Earns
Your unit runs the same two engines we do.
Engine I — Franchise Onboarding
One-time, scope-based engagements that take a brand from zero to franchise-ready. Every brand you onboard becomes a candidate for the second engine, so acquisition cost is paid once.
Engine II — Sales & Marketing Retainer
An ongoing retainer plus a success fee on every franchisee placed. This is where the relationship compounds.
Onboarding fees — 70 / 30
Your unit keeps 70%, Centre keeps 30%.
Franchise commission — 80 / 20
Your unit keeps 80%, Centre keeps 20%.
Full unit economics, baseline targets and the monthly revenue model are walked through on the discovery call.
03 / The Investment
₹25 lakh, structured for a six-month runway.
₹10 Lakh — Franchise Fee
Brand licence, systems, training, and onboarding into the network.
₹15 Lakh — Working Capital
Funds the unit's operating expenditure through the ramp-up window.
₹15L ÷ ₹2.5L monthly opex = 6 months of funded runway
Six months of funded operating expenditure gives your team room to reach baseline productivity before the unit needs to run on its own revenue.
04 / Your Unit
Five people at launch, and a head office behind them.
Local Team
Unit Manager
Owns day-to-day operations.
Local Team
Sales Front & Onboarding Team
Runs the onboarding pipeline.
Local Team
Franchise Sales Team
Closes franchisee placements.
Centralised · HQ-provided
Marketing
Centralised · HQ-provided
HR
Centralised · HQ-provided
Accounts & Finance
Headcount scales as the unit's brand and franchise-sales volume grows past baseline.
05 / Trajectory
A four-year partnership, in four phases.
Month 1–2
Setup & Deployment
Team hired and trained, centralised systems connected, first brand outreach begins.
Month 3–6
Ramp on Working Capital
The team builds its onboarding and franchise-sales pipeline through the funded runway window.
Month 6 onward
Baseline Run-Rate
The unit targets five brand onboardings and two franchise placements a month, funding its own operations.
Year 2–4
Scale
Local team grows beyond the baseline five; brand relationships and repeat retainers compound.
06 / Why This One
You're stepping into an operating business, not a startup.
Plug-and-play systems
Automated processes mean low day-to-day involvement is required from you as the owner.
Industry connections
Direct access to franchising events, brand launches and the biggest players in the market.
Network introductions
You're introduced into brand and investor networks built over five years of onboarding.
Centralised operations
HR, marketing and accounts run from Centre. Your unit stays focused on sales and delivery.
A track record behind you
250+ brands and 80+ franchises already delivered de-risk the playbook you're stepping into.
Every point above is infrastructure you'd otherwise spend the first two years of a business building yourself.
07 / Territory
One partner, one city.
FOCA rights are exclusive. Once a city is allocated, no second unit opens there for the life of the partnership.
North India
- Delhi NCR
- Jaipur
- Lucknow
- Chandigarh
West India
- Mumbai
- Pune
- Ahmedabad
- Surat
Central India
- Bhopal
- Indore
- Nagpur
- Raipur
Markets currently open to FOCA partners. City-level allocation is confirmed at the LOI stage on a first-commitment basis; expansion into further zones follows as the network scales.
08 / Next Steps
How we get started.
01
Discovery Call
Walk through the FOCA model and your city of interest.
02
Diligence & City Selection
Confirm exclusivity and lock your market.
03
LOI & Agreement
Formalise terms and investment structure.
04
Team Deployment & Launch
Your five-person unit is hired, trained and live.
Register your interest.
Tell us your city and we'll send the full partner deck and set up a discovery call.
All figures on this page are indicative and based on our current operating model. They are not a guarantee of returns. Full terms are set out at the LOI stage.